Lisa Sampson, spokesperson for the Institute advises that people can be vulnerable to the harmful effects of the sun while travelling in motor vehicles.
"UV exposure from the sun has been proven to increase the risk of melanoma.
"It is important for drivers and passengers to protect themselves from the sun while travelling in the car by wearing long sleeves, applying sun screen and wearing sunglasses when driving into the sun," said Ms Sampson.
When sunlight penetrates the top layers of the skin, ultraviolet radiation (referred to as UVA or UVB) damages the DNA inside the skin cells.
Tinted window film that blocks UVA and UVB can be an effective part of protecting occupants from sun damage.
Desmond Lew, Divisional Manager National Parts and Accessories Toyota Australia, says that Toyota Genuine Window tint offers drivers and their occupants significant protection from the sun.
"Toyota Genuine Window Tint was awarded the highest rating of UPF 50+ by the Australian Radiation Protection & Nuclear Safety Agency.
"The tests also concluded Toyota Genuine window tint rejects 99 per cent of UVA and UVB rays.
"It is produced in partnership with 3M and pre-cut to fit your Toyota perfectly," said Mr Lew.
Andrew Ettingshausen says he tries to ensure his family practises good sun safety, and recently had his windows tinted with Toyota Genuine Window Tint.
"We lead a very active outdoors lifestyle, so I protect my family from the sun wherever possible," said Ettingshausen.
The Institute has five tips for being sun safe outdoors.
When you are exposed to the sun always wear sun screen, a broad-brimmed hat, wrap-around sunglasses, protective clothing, and seek shade during the hottest part of the day.
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